In an age where being an influencer and content creator has become a legit career path, people are working their butts off to get their alternative careers off the ground. But let’s face it. Not everyone is cut out to be the next Gary Vee, PewDiePie, or the Paul brothers, especially in a game that’s so mysteriously dictated by the whims of social media algorithms.
Amidst this chaos, the self-proclaimed guru of gurus, Art O’Conning is back and has made his appearance known to social media. O’Conning, a content creation expert, claims that he can help you build wealth through content creation and bid adieu to your miserable, soul-sucking 9-5 corporate rat race. With a 1:1 follower-to-following ratio, he is known for sharing his insights, wisdom, and knowledge with his 14k followers across different social media platforms.
Known as The Content Wiz among his followers, O’Conning got into the limelight again as he left social media abuzz with an ad promoting his latest course entitled Creating Content to Being Content – A Voyage to Building a Seven-Figure Content Empire. The ad features O’Conning standing in a swanky suit in front of a huge mansion with a pool in the back and a few supercars peeking out of the garage.
He begins by explaining how content creation is the fastest way to build sustainable wealth in this economy. And since people won’t stop consuming content in this social media-addled era, this is a recession-proof wealth-building strategy.
“Now, of course, you may be wondering who’s this guy to tell how to make money. He seems well off; how on earth would he know what it means to live paycheck to paycheck? Let me tell you this. I was like you in 2015, working minimum wage jobs, living off of friends’ couches, and barely scraping by, until my stars changed,” says the 35-year-old content creator. O’Conning further talks about his mentor who helped him find his passion and purpose in life and gave him lessons in the relentless pursuit of hustle, hard work, and grit.
Brimming with passion, O’Conning continues, “And now I’m here to pass on this knowledge and wisdom to you. I don’t want you to live hand-to-mouth. I want you to dream big. It’s not wrong to desire all the good things in life. You’re totally worthy of it. But you gotta be willing to pay the price! Before we go any further, let me tell you this, this isn’t a get-rich-quick scheme. Rome wasn’t built in a day, and neither was wealth. You need to find your passion, work incredibly hard, and persevere day in and day out. Seems like a steep uphill climb, doesn’t it? But don’t worry, that’s why I’m here. Think of me like your personal sensei who has lived your future experiences and is now here to set you on your path to personal wealth and success.”
Talking about the pricing, O’Conning says, “Normally, this course is priced at $497, but I know not all of you have money in your pocket or bank right now. So, I wanna make sure you’re on the path without burning a hole in your pocket or breaking the bank. *cordial laugh* Since you’re seeing this ad, you’re among the chosen few, and I wanna give you this wealth of information exclusively for $97 if you sign up within the next 24 hours. I’m also throwing in my extensive 10-hour flagship course titled Secret Habits of Millionaires They Don’t Want You to Know because you folks are my good luck charm!”
O’Conning also promises exclusive access to Art’s Content Creators Mastermind Group, a community of like-minded individuals trying to make a dent in the content creation space.
A testimonial on the course landing page says, “I thank my effing stars that I found this course. Art is the Kakashi sensei of the content creation space. If you’re planning on kickstarting your content journey, look no further! THIS IS THE COURSE YOU NEED! DATTEBAYO!”
However, reality is stranger than fiction, they say. Beneath these promises of unlimited wealth lie some disgruntled members from his previous cohorts. They weren’t too pleased with the course. Common criticisms included the content being pre-recorded despite being promised as live sessions, it being nothing more than a mishmash of affiliate marketing, Google AdSense, and outdated Kindle Direct Publishing strategies.
One of the members, on the condition of anonymity, said, “I didn’t dream of buying a plush house, vacationing on a fancy yacht, or becoming absurdly rich through this course. But I genuinely thought I’d be well on my way to kickstarting a passive income stream. But all my expectations were left to shatter as the course content was just a modern content creation spin-off of any random five books from the self-help genre you’d pick up at an airport. All this course does is lure you into buying a more expensive upsell that promises the same thing.”
Note: Upon further investigation, we found out the mansion was rented exclusively for the ad shoot. Therefore, the awe-inspiring claims of O’Conning’s wealth-building remain as murky as his façade of grandiosity.
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Featured Photo by Austin Distel on Unsplash
On a serious note, I must thank Coffezilla and Mike Winnet for their videos exposing these self-help gurus and influencer carnies.